Streaming platforms, also called OTT (over the top) platforms, have changed how India watches films and series. Unlike cinema releases, which need a CBFC certificate, OTT content is regulated under a separate framework. Here is a simple guide to the OTT rules in India.
The legal framework
The Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021, notified in February 2021, created a Code of Ethics for publishers of online curated content. The Ministry of Information and Broadcasting oversees this part of the rules.
Self classification of content
OTT platforms must classify their content into five age based categories:
- U: suitable for all ages
- U/A 7+: for viewers aged 7 and above, and younger children with parental guidance
- U/A 13+: for viewers aged 13 and above
- U/A 16+: for viewers aged 16 and above
- A: for adults only
The rating and a content descriptor, such as violence, language or substance use, should be shown before a title starts.
Parental controls
Platforms must provide parental locks for content rated U/A 13+ and above, and a reliable age verification system for A rated content. Parents should use these settings on shared devices and profiles for children.
Also Read: CBFC Certificate Explained: What U, UA 7+, UA 13+, UA 16+ and A Mean for a Film | National Film Awards: How Winners Are Selected, Who Gives Them and What Winners Receive
The three tier grievance system
If a viewer has a complaint about content, the rules provide three levels:
- Level I: Self regulation by the publisher. Each platform must have a grievance officer based in India, who must acknowledge a complaint within 24 hours and decide it within 15 days.
- Level II: Self regulatory bodies formed by publishers, headed by a retired judge or an eminent person.
- Level III: An oversight mechanism by the Ministry of Information and Broadcasting, including an inter departmental committee.
How to file a complaint
- Look for the Grievance Redressal section in the app or on the platform’s website, which lists the grievance officer’s details.
- Mention the title, episode, time stamp and the reason for the complaint.
- If the reply is unsatisfactory, approach the self regulatory body the platform belongs to.
What the rules do not do
The rules do not require pre certification of OTT content. Platforms decide ratings themselves, so viewers should use the descriptors and parental controls to decide what to watch.
Bottom line
OTT rules in India rely on self classification, parental controls and a three tier complaint system. Knowing how to use these tools helps families watch safely and lets viewers raise genuine concerns.
Source / स्रोत: Ministry of Information and Broadcasting: Digital Media, IT Rules 2021, MeitY
